Principles
"We can’t because" vs "We can IF".
Not everything that is important can be measured, not everything that can be measured is important.
Behavior is the product of an interaction between motivation and constraint.
People make the difference. Every single time.
Make things as simple as possible, but not simpler than that.
If you are not prepared to be wrong, you will never come up with anything original.
Optimism decays, you need to provide constant confirmation of progress.
You need to understand people first, before you can make impact through technology.
Loyalty is being ok with things that are not ok.
Recruiting others for your cause will always drive bigger impact than going at it alone.
If there is no or data available – take a wild educated guess, get to work and fine-tune as you go along with the data you get back.
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